The most comprehensive Facebook advertising training course for real estate.
Uncover the Facebook ads system used by Australia’s best real estate agents and agency brands to consistently attract high-quality vendor and buyer leads.
Most real estate agents are burning cash on Facebook.
They tell their clients they “do” social media advertising but, for the most part, that simply means they ‘boost’ a post from their Facebook page for a measly $15-$30 that might achieve a small amount of reach, but zero conversion.
Tech-savvy agents are using Facebook Ads Manager to target their advertising more accurately for a slightly higher budget. Others are using third-party software applications or they’re allowing the major property portals to run their Facebook ads for them. Sadly, these agents are also burning through cash with little to no return-on-investment to show for it.
If you’re not driving traffic back to your own website from your Facebook ads, or if your website pages aren’t set up correctly, you’re burning cash on Facebook.
If you’re boosting posts from your Facebook page to promote a listing, you’re burning cash on Facebook.
If you’re not measuring your Facebook ads and using the results to inform your next campaign, you’re definitely burning cash on Facebook.
If you don’t have the Facebook pixel installed or a re-marketing system in place, you’re burning cash on Facebook.
And, if you don’t have Facebook Business Manager configured correctly, you’re burning cash on Facebook.
Facebook ads and Facebook Business Manager combined is the most powerful advertising platform online today. But here’s the thing in real estate that not enough people are talking about:
We still need the major property portals, but we are giving them way too much power.
Real estate agents instinctively know how powerful Facebook ads can be, but they’re so busy listing and selling that they outsource it to third-parties or they sign up to a long-term plan with one of the major property portals to take care of this for them.
But here’s the thing, all of these platforms charge a fee or commission to do this for you which means some of the cash that you and your clients are spending is going into their pockets while driving all of the traffic to their website.
The more traffic all of those third-parties drive to their websites, the more they’ll be able to charge for advertising down the road. Or, they’ll try to sell vendor leads to you from the traffic you’ve already sent to them. We’re feeding the beast!
With the right tools and a little bit of knowledge, you can massively increase your lead generation results while retaining 100% of the ad spend. Plus, all of that traffic is coming to YOU.
The longer we as an industry keep feeding the big media platforms with traffic, the more you’ll have to pay them down the road. That is inevitable.
What if there was a way to get more leads and sales while relying less on the major property portals?
- A way that helps you attract in-market buyers to your website in large numbers before they go to the major property portals?
- A way that enables you to re-market to potential sellers who have visited your website?
- A way that allows you to run lead generation campaigns on autopilot?
- A way that actually reduces your cost to acquire leads?
- And a way that enables you to sell more vendor paid advertising packages to prospective clients?
Good news! There is!
You can exceed all these goals with a simple yet highly effective Facebook ads strategy.
Unless you’ve been living under a rock for the last ten years or so, chances are you’re one of Facebook’s 1.62 billion daily active users (DAUs).
Every year, more and more people around the world join the platform, and according to current stats, DAUs are increasing at a rate of 9% year-on-year. With this number of people concentrated in one place every day, it’s highly unlikely that your ideal clients aren’t hanging out on the platform.
When implemented correctly, Facebook advertising gives you the ability to reach your exact audience, making it the most laser-targeting form of paid media.
Unlike content marketing and SEO, Facebook ads can yield leads and sales within hours of going live.
And you know what this means?
If you aren’t currently advertising on Facebook, there are undoubtedly potential ideal clients you’re yet to meet and money you’re leaving money on the table.
The Indisputable Case for Facebook Ads
Monthly Active Users (MAUs)
most visited website in the world
of the Australian population actively use Facebook
are the fastest-growing group of Facebook users
of high income earners use Facebook
Facebook users spend an average of 38 minutes a day on the platform
small businesses use Facebook
11 Sponsored posts
An average user clicks on 11 sponsored posts every month
Meet your coach
Stepps, Australia’s most trusted digital marketing advisors to the real estate industry, was founded by Josh Cobb in 2014.
Josh has advised more than 100 brands since starting the company and thousands of agents who have attended his workshops. He is the host of the popular Real Estate Pros podcast, oversees digital strategy for top-performing real estate agents and teams, and travels the globe with several international speaking engagements each year.
Recently, Josh has been named as a finalist in the REB Awards for Industry Thought Leader of The Year (2017 & 2018) and the winner of Brisbane Young Entrepreneur of The Year 2017 – Marketing, PR & Events.
In addition to web development and digital strategy consulting, the company also runs Stepps Media, a fast-growing education company that produces an iTunes top-ranked podcast, training events, email and webinars.
Warning! This is NOT for everyone
If you are just starting out with Facebook advertising, then this course is probably not for you.
If you are already running Facebook ads and think you know everything there is to know and you’re not open to learning something new, then this course is probably not for you.
But if you want measurable, profitable and repeatable success with Facebook advertising AND you want to a documented strategy used by Australia’s best agents and agency brands AND you consider your knowledge in this space intermediate to advanced, then this course is definitely for you.
Join the 655 agents just like you who’ve completed this course.
In this popular 4-part video course, we’ll show you, step-by-step, how to set up, manage, measure and optimise a highly profitable social media advertising plan.
You’ll learn how Australia’s leading agents and brands are consistently generating a flood of vendor leads and tens-of-millions of dollars in off-market/pre-portal sales each year with zero advertising on the major property portals.
In the Facebook Ads Masterclass, we cover:
Digital Marketing Truths & Case Studies
Learn the 4 reasons why marketing online is getting so much harder (and more expensive) and we share case studies of agents who are dominating their marketplace.
Facebook Business Manager
Learn how to set up the most powerful advertising platform in the world. Set your business up for success and prevent wasted time and money.
How to setup Facebook Ads (properly!)
Stop wasting time and money on ads that don’t work. Learn how to set up effective ads that flood your website with traffic, enquiries and email subscribers. We’ll also show you why your website is costing you leads and how to optimise your web pages for higher conversions.
Retargeting & lead generation
Learn, step-by-step, how to set up and manage a powerful and profitable lead generation plan, using custom audiences:
- People who have visited your website
- Database contacts
We’ll show you how the Facebook pixel actually works and how to upload your database contacts to Facebook Business Manager to run targeted Facebook ads to people you already know – and much much more…
The Facebook Ads Masterclass is for you if…
- You’re boosting posts or running Facebook ads right now and want to learn the latest strategies for running effective Facebook ad campaigns
- You want to know how to sell Facebook advertising to your clients and prospects to secure higher VPA budgets for Facebook advertising
- You want to know how to run effective lead generation campaigns on autopilot
- You are focused on fast-growth
- You are focused on generating new business opportunities from social media as opposed to ‘vanity metrics’ such as Facebook Likes and Instagram followers
- You want to reduce your reliance on third-party software providers and/or the major property portals, including how to run effective off-market/pre-portal campaigns
- You are open to learning about the latest technology and digitial marketing strategies from a team of experts who do this every day with some of Australia’s best real estate brands and individual agents
Here’s everything you’ll receive when you sign up for The Facebook Ads Masterclass:
Four modules of carefully curated content that give you everything you need to create and run highly effective Facebook ad campaigns.
The Facebook Ads Masterclass presentation slides, so you can share your key learnings with your team.
Plus these awesome bonuses…
- Access to Australia’s most trusted team of digital marketing advisors for real estate.
- Lifetime access to all course materials and any further updates.
Got a question? Your answer may well be in the FAQ’s below…
I’ve already been running ads for my own business for a while now. Is this course still relevant for me?
Perhaps! It all depends on how happy you’ve been with your results. If your client pipeline is full, you’ve got more leads than you can comfortably handle, and you’re satisfied with your ability to secure VPA for Facebook ads, you probably don’t stand to learn much new. But if you’re brand new to Facebook ads, have tried and failed before, or are conscious that you’re paying too much for every lead, the chances are that the strategies and best practices you’ll learn inside The Facebook Ads Masterclass will help.
There is no one-size-fits-all budget for Facebook ads, and what you choose to spend will ultimately depend both on what your business can afford, how much VPA (vendor paid advertising) you’re able to secure, as well as your campaign goals. That said, we recommend testing with between $50-$100 per day for 7-14 days and using those results as your baseline for redetermining your ad spend.
Some of our students are running ads at a much higher budget than this ($200 – $500 and more). You will just need to find what works for you and your clients.
From what I’ve heard, what “works” with Facebook ads seems to change all the time. How do I know what I’ll learn will still be relevant in a year or even six months time?
Great question! Like any paid media, Facebook ads are continually evolving, which is why we’ve chosen to base the course on evergreen best practices, as opposed to flash-in-the-pan trends or by providing watch-over-our-shoulders-click-this-then-click-that tutorials. By teaching in this way, we’re confident that you’ll graduate The Facebook Ads Masterclass understanding the “why” behind each step in the process.
That means, if Facebook were ever to change the look or layout of the Ads Manager tool, instead of freaking out, you’ll still feel in full control. Plus, it’s our goal to keep this course as up to date as possible. So you can always come back to it in the future and the latest tools and interfaces will be updated as well.
Very little! Beyond a functioning computer and decent internet connection, the only additional tech we recommend you get your hands on is a free Google Chrome extension called Facebook Pixel Helper, and Canva for image creation.
The Facebook Ads Masterclass is comprised of a series of video-based lessons and companion slides, which are housed in a secure online classroom. As you would expect, you can access all of the course materials from your desktop computer or mobile device, making it easy to consume content whenever and from wherever you choose.
We find that students get the best results when they set aside 2-3 hours a week to focus on implementing what they learn. How you carve out that time is really up to you and how you learn best. Some of the videos are 60mins+ so perhaps grab a coffee (or perhaps a glass of wine if you’re tuning in from home in the evening) and enjoy at any time.
Let’s be very clear –– the step-by-step strategy that Josh is teaching in this course is ridiculously uncomplicated. But that doesn’t mean it can be implemented in two seconds.
To run successful ads you need to be prepared to research, think critically about your audience, and craft captivating messages, and these things take time.
The bottom line? If you’re looking for a get rich quick scheme, this isn’t the course for you!
When it comes down to it, the question of whether The Facebook Ads Masterclass is worth the investment is really up to you.
Of course, there are seemingly cheaper ways of driving leads for your business, but in reality, old-school guest posting and SEO will likely take way longer to pay off. So really, they’re likely more expensive because of the time it takes to see results.
When you make a one-time investment in The Facebook Ads Masterclass, you’ll receive lifetime access to a course that not only gives you new skills, but promises to make filling your client pipeline quicker and easier than ever before.
The bottom line?
When you join us, you’re investing in more than just an online program – you’re investing in yourself and your future.
The simple answer? You don’t. And we don’t either.
The truth is, we have no idea what you do when we’re out of the room, or how good you are at following instructions and executing new ideas.
All we can do is point you to the testimonials on this page so you can see what happened when others followed Josh’s strategies and committed fully.
Payment can be made with PayPal or any major credit card.
Yes, absolutely. It’s slightly more expensive in total than paying in full upfront, to account for extra admin time and costs.
As soon as you’ve finalised payment, you’ll be redirected to a confirmation page with a link to your course. You’ll also receive an email from us with all the information you need to access the online classroom.
You’ll also have access to course via your personalised dashboard as well as your course certificates, payment information and profile.
We’re pretty sure that once you step inside The Facebook Ads Masterclass and get a taste of the level of value we bring to the table, you won’t want to leave.
That said, if after 30 days of working through the program you’re dissatisfied for any reason, we’ll gladly refund your full investment. Simply email us with your email address registered to your account to allow us to see your commitment to the course, and we’ll get you sorted.